Creator campaigns on X
Book creators. Approve the work.
Brief a campaign, book creators at their own rate, approve the drafts, and read verified results. No agency in the middle.
Every number, traceable
Impressions, clicks and follows are read from the X API on a schedule and stored with the endpoint and timestamp they came from. There is no field anywhere for typing a performance figure in by hand.
Campaign record
verifiedImpressions
412,880
GET /2/tweets
captured 04:00 UTC
Link clicks
8,317
GET /2/tweets/analytics
captured 04:00 UTC
Profile clicks
2,140
GET /2/tweets/analytics
captured 04:00 UTC
One campaign, four stages, both sides on the same row
- 01
Write the brief and set the budget
A campaign carries a brief, a task type and a rate range. Creators apply at the number on their own rate card, and the company can counter once. Nothing is booked until both sides accept.
- 02
Approve the draft before it posts
The draft goes to the company, who approves it or asks for changes. This is the step most campaigns skip and then argue about later, so it is a state in the database rather than a thread in someone's inbox.
- 03
Watch it go live on schedule
When the post lands we capture its text exactly as published. If it is edited or deleted afterwards, the record of what was delivered survives it.
- 04
Pay against verified delivery
Payment is released against a verified post. Both sides are looking at the same row when it happens.
Guides
For companies
How to run a creator campaign on X
Picking creators, writing a brief they can act on, approving drafts, and measuring the result. The full sequence, with the parts that go wrong.
Rates
How to price a creator post on X
What actually drives a rate, why CPM comparisons mislead on X, and how to set a number you can defend from either side of the deal.
Payments
How creator payments should work
When money should move, what it should move against, and why paying on posting rather than on approval causes most of the disputes.
Run one campaign on it
Early access is a small group of companies and creators running real campaigns.